Can’t I research assisted living on my own?

Absolutely. But many families discover how complex the options, costs, and licensing differences can be. Our role is to help families understand these differences clearly.

What’s the difference between assisted living and a licensed care home (aka board and care)?

Both are licensed as Residential Care Facilities for the Elderly in California. The right choice depends on care needs, desired environment, and level of independence.

When is the right time to start planning?

Sooner than most families think. Early conversations reduce stress and allow for better choices later.

Do you only help locally?

We specialize in the North Bay but participate in NPRA, the National Placement and Referral Alliance.  Through this network and ongoing relationships with other placement professionals throughout California, we support families coordinating out-of-area placements by serving as a knowledgeable resource.

What is the process for finding the right setting for a loved one?

The first step is understanding what your loved one needs in terms of care, lifestyle, and budget. We explore whether staying at home safely is possible with support, or if a higher level of care is needed. From there, I help narrow down the best options based on health needs, personality, and the type of environment that feels like the right fit.

What are signs that someone may need a higher level of care?

Common signs include frequent falls, trouble managing medications, confusion or memory decline, difficulty with daily tasks like dressing or eating, and increasing isolation. Caregiver burnout is also a major indicator. If safety becomes a concern at home, it may be time to explore more supportive options.

Are assisted living facilities monitored by the State?

Yes — licensed Residential Care Facilities for the Elderly (RCFEs) are monitored and regulated by the State of California. Licensing requirements help ensure safety and quality standards are being met. I only work with licensed facilities and strongly recommend families do the same.

You’ve pre-screened over 200 licensed facilities. What did you learn?

I learned that senior care options vary widely — from small private homes to large communities with full amenities. Most importantly, there is no “one size fits all.” Some people thrive in smaller, quieter environments, while others do better in more independent, apartment-style settings. Quality exists across price ranges, and the right fit depends on the individual’s needs, preferences, and location.

Do you help families who are out of state?

Yes. Many families are coordinating care from a distance, and I understand how challenging that can be. While my expertise is primarily in the North Bay, I can also help guide families through the process and connect them with trusted placement professionals in other areas when needed.

If you’re paid by facilities, don’t you really work for them?

No — my client is always the elder and their family. My job is to recommend the best available options based on the individual’s needs, preferences, and budget. In most cases, my services are free to families because facilities pay a placement fee, similar to how real estate commissions work. I do not accept bonuses or incentives to recommend specific communities, and integrity is central to how I work.